Profitability Analysis of Home-scale SMEs Based on

Home-scale business or doing from home by family members is one choice to sustain people’s economy during the covid pandemic. With advance of digital technologies, these home-scale businesses should be performed through platforms social media. proper utilisation, media can increase profits businesses. The purpose this article analyse how generate profit for small scale data were obtained sales reports three in Jakarta, which specialized selling traditional snacks. From data, we analyzed earned each used (Instagram, Facebook, WhatsApp, and Word Mouth) find out generated most their business. We found that highest came Instagram because promotion resulted number items sold. findings signify using right maximum profit. However, use as marketing tool depend on habits control owner over